Provide innovative transportation solutions that serve and support the University of Wisconsin-Madison.


Sustain and strengthen our cutting edge transportation programs.

Strategic Priorities

    Amplify Customer Service
  • Build convenient and easily accessible information services
  • Create a positive and professional image
  • Balance the needs of different customers
  • Increase partnerships
  • Enhance communication

    Accelerate Multimodal Transportation Initiatives
  • Maximize & manage resources effectively
  • Expand collaboration across campus to share resources
  • Promote alternative transportation modes to balance parking demand
  • Heighten campus-wide perspective and shared ownership

    Advance Technology to stay on the cutting edge
  • Expand & share new advances in transportation technology
  • Research & develop new technology
  • Use technology to increase efficiency